A Simple Emoji Helps Anthea Mitchell Pearce Win the Trip of a Lifetime with LANCEWOOD®



All it took was five emojis for Cape Town resident and baking enthusiast, Anthea Mitchell Pearce to win a family trip of a lifetime to any destination in the world, to the value of R200 000.

This incredible prize was part of a competition that called on all LANCEWOOD® fans to send a food emoji via Facebook Messenger. The much-loved brand would immediately respond with a corresponding recipe, which included one of LANCEWOOD®’s delectable products in the ingredients list. Each emoji sender was entered into a final draw and it seems that Anthea’s ice cream and cake emojis were her good luck charms, because out of 91 000 online entries, she scooped up the prize.

While Anthea enjoys her job in a local government department, her true passion lies in baking and the beautiful cakes and delicious sweet treats she creates. “I only bake with LANCEWOOD® products, and I particularly love using them when I make icing for my cakes. I’m looking forward to testing out the chocolate cream cheese icing recipe that was sent to me in response to my cake emoji,” says Anthea.

In the meantime, Anthea is going to be rather busy planning her trip of a lifetime, which she will be taking with her husband and two sons. We wish Anthea and her family a wonderful trip and many more happy hours of cooking and baking with LANCEWOOD®.